Eric Orton has not received any gifts yet
Coaches are always faced with choices. You can take the familiar route and do what you have always done, following the crowd and yielding to conventional wisdom. It’s easy, and there’s no risk involved—unless you consider long-term stagnation a risk.
My approach to endurance run training is a bit different. I use conventional wisdom as a starting point and proceed from there to develop innovative training programs for runners who want to turn their potential into desired results.
But my approach to training is more than just change for the sake of change. Being innovative keeps me alert and involved with the latest research and applications of scientific training principles.
For me, the goal is to develop complete athletes, ready to perform up to their potential and exceed their expectations. My approach to training has been featured in the New York Times best seller Born To Run, Men’s Health, Esquire, Men’s Journal and Ski Magazine; specific workouts have been featured on ESPN’s Cold Pizza.
As the former Director of Fitness at the University of Colorado Health Sciences Center, I’m a certified Functional Training Specialist, a Certified Sports Hypnotist, and hold coaching certifications from both USA Triathlon and USA Cycling.
Many people ask me what is "The Cool Impossible?" or "What does it mean?"
I like to say, "The Cool Impossible is a goal pursued by dreaming beyond fear and living beyond limits." But ultimately, The Cool Impossible is an attitude, a philosophy, a mindset, and most important, the individual affect it has on someone. And many times, this creates an outcome that is…Continue
Adventure Running For Winter
Winter starts early here in The Tetons with skiers charging the backcountry by mid November. Dry trails are replaced with 2,000 vertical boot pack accents demanding you earn the fresh powder that the early morning offers up. Skiing out of bounds, carving first tracks, and making your own way down through the trees and the unknown, all for the chance of something epic, that one day that you will always remember. The chance to…Continue