Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge.

As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.

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Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally coaches athletes online around the World, from recreational racers, competitive age groupers, to elite ultra marathoners.  All abilities welcome.

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As the coaching star and a featured character in the worldwide best selling book Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.

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Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.


If it seems impossible, it just might be worth doing!

JOIN THE 14,500+ MEMBER TEAM TODAY 

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Joe DeFeo posted a discussion

Cadence

I saw the YouTube video on cadence.  My cadence on easy runs is around 165.  When I run faster it’s…See More
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Andres Araoz Ardaya replied to Andres Araoz Ardaya's discussion Five-month program for marathon...Eric writes in TCI more training needed
"Thanks for the post shared, Ben. Will definitely help for future training. La Paz does offer what…"
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Ben Lynch replied to Andres Araoz Ardaya's discussion Five-month program for marathon...Eric writes in TCI more training needed
"Hello, This is a very useful questions. I am just about done with the TCI program (which is great)…"
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Ben Lynch liked Andres Araoz Ardaya's discussion Five-month program for marathon...Eric writes in TCI more training needed
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Andres Araoz Ardaya replied to Andres Araoz Ardaya's discussion Five-month program for marathon...Eric writes in TCI more training needed
"Thanks a lot for the response, Eric!!!! I'm very excited to complete the program and see where…"
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Eric Orton's video was featured

My 2019 Run Shoe System

Join coach Eric Orton, author of The Cool Impossible and world renown coach in Born To Run, as he discusses training, performing, and all things running. ---...
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Eric Orton posted a video

My 2019 Run Shoe System

Join coach Eric Orton, author of The Cool Impossible and world renown coach in Born To Run, as he discusses training, performing, and all things running. ---...
Aug 17
Eric Orton replied to Andres Araoz Ardaya's discussion Five-month program for marathon...Eric writes in TCI more training needed
"Great question and I would only change the length of the long run.  Depending on your ability,…"
Aug 17
Andres Araoz Ardaya posted a discussion

Five-month program for marathon...Eric writes in TCI more training needed

Hello, in TCI Eric mentions that the five-month program would be fair training for a marathon, but…See More
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VARIATION: Your SECRET WEAPON to always improving your running

"The heat is already initiating some brain training as you can tell from my logs. The brain training…"
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VARIATION: Your SECRET WEAPON to always improving your running

"Hey Lori - we might have to get a little "dull" for your Moab 240 race coming. Dull will…"
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The Cool Impossible by Eric Orton

The Cool Impossible: Run Beyond Limits

 
“this is by far one of the best training books of the past decade.” - Competitor Magazine

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