Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge. As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.


Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally oversees the coaching of athletes, from recreational racers, competitive age groupers, to elite ultramarathoners.


As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.


Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.

If it seems impossible, it just might be worth doing!




Started by craigjak in Strength Training. Last reply by craigjak yesterday. 3 Replies

b2r shoes

Started by Timothy Hoke in Gear Reviews. Last reply by Francis Flynn on Thursday. 3 Replies

Born to Run Movie

Started by Mark in Born to Run. Last reply by Rich Warne on Thursday. 3 Replies

tight sore calf muscles

Started by Kevin White in Eric's Training (Tips Included). Last reply by Kevin White on Tuesday. 4 Replies

Loving The Treadmill

Started by Eric Orton in Run Training. Last reply by Jacob Cossairt on Tuesday. 12 Replies

Latest Activity

Profile IconKirk Bezanson, Jim Leaney, Flygrlamy and 1 more joined Eric Orton and The Cool Impossible
23 minutes ago
Patrick Garrick posted a status
"Enjoying each and every workout this year!"
2 hours ago
Rich Warne posted a status
"First full month with no booze completed :-)"
7 hours ago
Lori Enlow commented on Karen Blackert's status
12 hours ago
Chris Bonnemaison posted a blog post

The mind makes the athlete.

This morning, I went to a trail race in the Cleveland National Forest.I had an epiphany. Physical…See More
18 hours ago
Lori Enlow posted a status
"30 min hill test complete! Very satisfied with effort!!! Amazing run on Sunset Crater!"
22 hours ago
Lori Enlow posted photos
23 hours ago
Profile IconEric Orton - Running With Eric via Facebook

Spotted by one of my athlete's today in Chamonix, nice ride!! @BornToRunOrg…

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Rich Warne liked Karen Blackert's status
23 hours ago
Rich Warne liked Karen Blackert's status
23 hours ago
Karen Blackert posted a status
"Fast is starting to feel normal. :)"
Profile IconBrian Donovan, Rachel and Megan joined Eric Orton and The Cool Impossible
craigjak replied to craigjak's discussion Confused
"Have you thought of creating an interactive iPad or iPhone app with videos and a training calendar?…"
craigjak replied to craigjak's discussion Confused
Eric Orton replied to craigjak's discussion Confused
"Hi Craig - I would follow the book strength program. The DVDs have a bigger library of exercises…"
craigjak posted a discussion


Looking for a little quick help.   Read the book, and am about to start the strength training.  I…See More
craigjak joined Gary Reynolds's group

Road To Recovery

We all get injured sometime. I thought that a group where people can share what they've learned…See More
Profile IconAlba, Andy Harris and exler exler joined Eric Orton and The Cool Impossible
Eric Welsh replied to Lori Enlow's discussion sugar detox recipes! in the group 20 Day Sugar Detox Challenge
"I am not sure if this is the exact recipe that my wife makes but I think roasted brussel sprouts…"
Eric Welsh liked Lori Enlow's discussion sugar detox recipes!

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Mountain Running Academy

The Cool Impossible by Eric Orton

The Cool Impossible: Run Beyond Limits

“this is by far one of the best training books of the past decade.” - Competitor Magazine

Order links:

Amazon | Barnes & Noble | Penguin | Indie Bound



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