Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge.

As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.

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Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally coaches athletes online around the World, from recreational racers, competitive age groupers, to elite ultra marathoners.  All abilities welcome.

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As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.

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Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.


If it seems impossible, it just might be worth doing!

JOIN THE 12,000+ MEMBER TEAM TODAY 

The Cool Impossible by Eric Orton

  • Foot strength exercises to catapult performance, combat injuries, and transform technique
  • A total-body strength program aimed at creating an athletic running body
  • Step-by-step run-form coaching for performance enhancement and lifelong healthy running
  • A run-training program providing the building blocks for endurance, strength, and speed
  • No-nonsense nutrition strategies for performance, health, and the ultimate running body
  • Visualization and mind-training tactics to run and live the Cool Impossible
  • And much more…

The Cool Impossible: Run Beyond Limits

 
“this is by far one of the best training books of the past decade.” - Competitor Magazine

Order links:

Amazon | Barnes & Noble | Penguin | Indie Bound

 

EO Mountain Running Academy

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The Oaxaca Pre-massage ritual after a long Day 1 of our @airelibre.run project. Stay tuned for…

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Aug 19
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My new work spot thanks to the new Skyline trail. - 2000 ft climb - coaching emails - 2000 ft…

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One of the incredible gems we ran into on Day One of our Oaxaca Run Adventure…

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Aug 18
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Good cadence is not enough to improve speed. Force must be trained and why short, steep hard…

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An average performer trains hard because they have to. An elite performer trains hard because…

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Profile IconNorane and Joe Thomas joined Eric Orton and The Cool Impossible
Aug 17
Kenneth Burnett posted a status
"I've been back from camp for a couple weeks now. I love running again. Form and mindfulness heart rate is low and I can run longer."
Aug 16
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Aug 15
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Last week of track sessions before the big dance! @merejune heads to Europe for #utmbtds 120k…

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John Dagnan is now a member of Eric Orton and The Cool Impossible
Aug 14
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Day 3 of ultra camp is all about the soak and the suds. PC: @callousedsoles #mtnrunningacademy…

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Profile IconKurtis, Haley and Paul Davis joined Eric Orton and The Cool Impossible
Aug 13
Jeff Binder replied to Jeff Binder's discussion running injury
"thanks for the note, Rej! I had it checked out by a physical therapist friend; turns out it was a…"
Aug 12
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Nice morning shake out run for the group before we hit the alpine this afternoon.…

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Karen working her way to the end of day one. #mtnrunningacademy #ultrarunning camp.…

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Blog Posts

Home Grown Adventures

Posted by Rich Warne on May 17, 2016 at 5:46am 5 Comments

1 mile and 20 min Test

Posted by Robert Huizenga on April 10, 2016 at 3:01pm 4 Comments

Year Number 5

Posted by Patrick Garrick on April 3, 2016 at 8:40am 2 Comments

It's going to be a Giant year!

Posted by Lori Enlow on March 15, 2016 at 8:46am 3 Comments

for the love....

Posted by Lori Enlow on February 18, 2016 at 6:16pm 2 Comments

DREAMING BEYOND FEAR AND LIVING BEYOND LIMITS

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