Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge.

As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.


Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally coaches athletes online around the World, from recreational racers, competitive age groupers, to elite ultra marathoners.  All abilities welcome.


As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.


Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.

If it seems impossible, it just might be worth doing!


The Cool Impossible by Eric Orton

  • Foot strength exercises to catapult performance, combat injuries, and transform technique
  • A total-body strength program aimed at creating an athletic running body
  • Step-by-step run-form coaching for performance enhancement and lifelong healthy running
  • A run-training program providing the building blocks for endurance, strength, and speed
  • No-nonsense nutrition strategies for performance, health, and the ultimate running body
  • Visualization and mind-training tactics to run and live the Cool Impossible
  • And much more…

The Cool Impossible: Run Beyond Limits

“this is by far one of the best training books of the past decade.” - Competitor Magazine

Order links:

Amazon | Barnes & Noble | Penguin | Indie Bound


EO Mountain Running Academy

Latest Activity

Deanna Lee is now a member of Eric Orton and The Cool Impossible
10 hours ago
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Lori Enlow posted photos
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Rich Warne posted a status
Robert Burpee posted a status
"I'm again running the Great Train Race, chasing "Puffing Billy" through the Dandenong Ranges next Sunday. Can't wait!"
Apr 24
Robert Burpee posted a discussion

I Should Have Known Better, But A Lesson Relearnt

This morning for breakfast I sat in a bueatiful cafe over the water on the Swan river here in Perth…See More
Apr 24
Profile IconJosh Schubitzke and Jazmin joined Eric Orton and The Cool Impossible
Apr 23
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Apr 22
Profile IconMarcin, Bill and Keith Allen joined Eric Orton and The Cool Impossible
Apr 21
Shayne Francis liked Eric Orton's page Online Personal Coaching
Apr 20
Lori Enlow commented on Lori Enlow's status
"16.5 miles round trip, it took me a little under 4 hours, running the whole way."
Apr 20
Robert Burpee shared their photo on Facebook
Apr 19
Robert Burpee shared their photo on Facebook
Apr 19
Robert Burpee posted a photo
Apr 19
Profile IconSelene, Andrea Sánchez , Łukasz Piotrowski and 1 more joined Eric Orton and The Cool Impossible
Apr 19
Robert Burpee replied to Michael Mulick's discussion testing time and worried about injury
"Michael, First of all welcome to this amazing place and congratulations on never giving up on…"
Apr 19
Michael Mulick posted a discussion

testing time and worried about injury

Hi,Love the book and am enjoying the experience!  I was a cross country and track runner all…See More
Apr 19
Lori Enlow posted photos
Apr 18

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Blog Posts

1 mile and 20 min Test

Posted by Robert Huizenga on April 10, 2016 at 3:01pm 3 Comments

Year Number 5

Posted by Patrick Garrick on April 3, 2016 at 8:40am 2 Comments

It's going to be a Giant year!

Posted by Lori Enlow on March 15, 2016 at 8:46am 3 Comments

for the love....

Posted by Lori Enlow on February 18, 2016 at 6:16pm 2 Comments

Run slow to go faster?

Posted by Rich Warne on February 15, 2016 at 12:27pm 5 Comments



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