Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge.

As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.

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Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally coaches athletes online around the World, from recreational racers, competitive age groupers, to elite ultra marathoners.  All abilities welcome.

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As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.

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Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.


If it seems impossible, it just might be worth doing!

JOIN THE 12,000+ MEMBER TEAM TODAY 

The Cool Impossible by Eric Orton

  • Foot strength exercises to catapult performance, combat injuries, and transform technique
  • A total-body strength program aimed at creating an athletic running body
  • Step-by-step run-form coaching for performance enhancement and lifelong healthy running
  • A run-training program providing the building blocks for endurance, strength, and speed
  • No-nonsense nutrition strategies for performance, health, and the ultimate running body
  • Visualization and mind-training tactics to run and live the Cool Impossible
  • And much more…

The Cool Impossible: Run Beyond Limits

 
“this is by far one of the best training books of the past decade.” - Competitor Magazine

Order links:

Amazon | Barnes & Noble | Penguin | Indie Bound

 

EO Mountain Running Academy

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DREAMING BEYOND FEAR AND LIVING BEYOND LIMITS

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