Eric Orton has a passion for adventure and challenge. As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.
Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally oversees the coaching of athletes, from recreational racers, competitive age groupers, to elite ultramarathoners.
As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.
Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.
If it seems impossible, it just might be worth doing!
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