Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge.

As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.


Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally coaches athletes online around the World, from recreational racers, competitive age groupers, to elite ultra marathoners.  All abilities welcome.


As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.


Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.

If it seems impossible, it just might be worth doing!


The Cool Impossible by Eric Orton

  • Foot strength exercises to catapult performance, combat injuries, and transform technique
  • A total-body strength program aimed at creating an athletic running body
  • Step-by-step run-form coaching for performance enhancement and lifelong healthy running
  • A run-training program providing the building blocks for endurance, strength, and speed
  • No-nonsense nutrition strategies for performance, health, and the ultimate running body
  • Visualization and mind-training tactics to run and live the Cool Impossible
  • And much more…

The Cool Impossible: Run Beyond Limits

“this is by far one of the best training books of the past decade.” - Competitor Magazine

Order links:

Amazon | Barnes & Noble | Penguin | Indie Bound


EO Mountain Running Academy

Latest Activity

Profile IconZach and Kevin Doner joined Eric Orton and The Cool Impossible
7 hours ago
Matt Clarkson posted a discussion

Slant boards from Freogear or Born2Run?

Hi everyone,I just read The Cool Impossible and then looked at, and I see you…See More
Profile IconMatt Clarkson, Steve and Tim joined Eric Orton and The Cool Impossible
geoffroy liked Ryan C. Ashton's discussion Where is Eric?
Profile Icon via Twitter
Blast from the Past: Back in the early 1900's the soil of this pasture felt the sole of the…
TwitterMonday · Reply · Retweet
Profile Icon via Twitter
RT @Merejune3: Probably one of the best product's to hit the running market @jaybirdsport truly wireless…
TwitterMonday · Reply · Retweet
Loren is now a member of Eric Orton and The Cool Impossible
Profile Icon via Twitter
Kissing Bridge Traverse done. Up and down every ski hill at the resort. #KBT @ Kissing Bridge…
TwitterMonday · Reply · Retweet
Profile Icon via Twitter
TwitterSunday · Reply · Retweet
Profile IconDylan Sade and Susan joined Eric Orton and The Cool Impossible
Profile Icon via Twitter
TwitterFriday · Reply · Retweet
Profile Icon via Twitter
A big Giant congrats goes out to #trainwitheric athlete Margot W for completing the 205 mile…
TwitterFriday · Reply · Retweet
Matthew Vagg liked Matthew Vagg's profile
Sep 14
Profile Icon via Twitter
Pop Quiz. In honor of my Pop Warner HOF induction tomorrow night, can you name the two famous…
TwitterSep 14 · Reply · Retweet
Profile IconKelly Ockeloen, Kevin and Greg Novacek joined Eric Orton and The Cool Impossible
Sep 13
Profile Icon via Twitter
When I need to write, I run. The words flow as I go. - Just finished my Pop Warner HOF induction…
TwitterSep 13 · Reply · Retweet
Profile IconCj Swan, Handruith Ramirez, Brian Hollander and 1 more joined Eric Orton and The Cool Impossible
Sep 12
Profile Icon via Twitter
Nice to be back on home turf for a few days before heading to NY for S-GI Hall of Fame induction…
TwitterSep 11 · Reply · Retweet
Profile IconLuke Stanley, Valerie Grullon and Dufour joined Eric Orton and The Cool Impossible
Sep 11
Profile Icon via Twitter
Yesterday's 8000k Challenge. Socal's 3 highest peaks in one day: Mt Baldy San Gorgonio San Jacinto
TwitterSep 8 · Reply · Retweet

Personal Coaching Athlete Login


Blog Posts

Bighorn 100 2017 Race Report

Posted by Lori Enlow on July 2, 2017 at 7:10pm 1 Comment

Jemez 50 mile race report

Posted by Lori Enlow on May 21, 2017 at 4:56pm 1 Comment

Snake Run Race and Inner Demons

Posted by Lori Enlow on March 28, 2017 at 12:43pm 1 Comment

Fall in Love With Digging Dirt

Posted by Eric Orton on February 9, 2017 at 1:10pm 19 Comments



  • Add Photos
  • View All


  • Add Videos
  • View All

© 2017   Created by Eric Orton.   Powered by

Badges  |  Report an Issue  |  Terms of Service


Live Video