Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge.

As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.

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Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally coaches athletes online around the World, from recreational racers, competitive age groupers, to elite ultra marathoners.  All abilities welcome.

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As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.

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Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.


If it seems impossible, it just might be worth doing!

JOIN THE 12,000+ MEMBER TEAM TODAY 

The Cool Impossible by Eric Orton

  • Foot strength exercises to catapult performance, combat injuries, and transform technique
  • A total-body strength program aimed at creating an athletic running body
  • Step-by-step run-form coaching for performance enhancement and lifelong healthy running
  • A run-training program providing the building blocks for endurance, strength, and speed
  • No-nonsense nutrition strategies for performance, health, and the ultimate running body
  • Visualization and mind-training tactics to run and live the Cool Impossible
  • And much more…

The Cool Impossible: Run Beyond Limits

 
“this is by far one of the best training books of the past decade.” - Competitor Magazine

Order links:

Amazon | Barnes & Noble | Penguin | Indie Bound

 

EO Mountain Running Academy

Latest Activity

Sarah Ward posted a discussion

First 1/2 marathon

Accomplished my first half marathon on Sunday 22 Jan 2017 with my little sister! Can not describe…See More
4 hours ago
Profile IconBenjamin James Light and Mathieu joined Eric Orton and The Cool Impossible
21 hours ago
Karen is now a member of Eric Orton and The Cool Impossible
Saturday
Jacob C replied to Jessica Whitley's discussion What are the best high performance shoes?
"All good suggestions so far... A list of brands to consider that I found a few years ago (in no…"
Friday
Jacob C replied to Jessica Whitley's discussion What are the best high performance shoes?
Friday
Profile IconRicardo Martinez Rivas, Ibi Ford and Emma Gilligan joined Eric Orton and The Cool Impossible
Thursday
Jessica Whitley replied to Jessica Whitley's discussion What are the best high performance shoes?
"Wow that's amazing! So far I've been doing them maybe a little less than a month, for 3…"
Thursday
Emma Gilligan posted a discussion

What next after Peak Running and Endurance Training Plans?

Dear Runners,I have been running for 6 months and completed the two Orton packages "Peak Running…See More
Thursday
Jessica Whitley replied to Jessica Whitley's discussion What are the best high performance shoes?
"Wow I just looked at that, very helpful, thank you! I forgot to mention I'm extremely…"
Wednesday
Eric Orton replied to Jessica Whitley's discussion What are the best high performance shoes?
"You might try Runningwarehouse.com. They have a great selection, speeding delivery and easy return…"
Jan 17
Jessica Whitley replied to Jessica Whitley's discussion What are the best high performance shoes?
"Running stores near me don't seem to carry anything like these. My favorite store stopped…"
Jan 11
Eric Orton's blog post was featured
Jan 10
Eric Orton replied to Jessica Whitley's discussion What are the best high performance shoes?
"This is great stuff everyone. Just one note on shoes.  You might try Merrill and Inov8.…"
Jan 10
Jay Mijares replied to Jessica Whitley's discussion What are the best high performance shoes?
"You'll just have to find a way to hold yourself accountable.  I created a spreadsheet and…"
Jan 9
Eric Orton liked Lori Enlow's blog post 2016 The North Face Endurance Challenge Championships San Francisco!!!
Jan 9
Profile IconDavid and Sarah joined Eric Orton and The Cool Impossible
Jan 8
Eric Orton replied to aimee grubel's discussion Pain In Hip
"Hi Aimee - this is such a common issue with runners, I devoted an entire chapter in my book on how…"
Jan 8
aimee grubel posted a discussion

Pain In Hip

Hello All,I recently was able to get back to running after 5 years of illness.  I am having pain on…See More
Jan 8
Jessica Whitley replied to Jessica Whitley's discussion What are the best high performance shoes?
"Wow I didn't know the arch could collapse like that, sounds like a painful injury! I'm…"
Jan 6
Jay Mijares replied to Jessica Whitley's discussion What are the best high performance shoes?
"Yeah, that definitely sounds like too much too soon. My foot muscles just couldn't take the…"
Jan 5
 
 
 

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First 1/2 marathon

Started by Sarah Ward in The Cool Impossible 4 hours ago. 0 Replies

Pain In Hip

Started by aimee grubel in Run Form and Technique. Last reply by Eric Orton Jan 8. 1 Reply

HR question

Started by Corinne in Run Training. Last reply by Robert Burpee Dec 11, 2016. 2 Replies

DREAMING BEYOND FEAR AND LIVING BEYOND LIMITS

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