Featured in the bestselling book Born to Run, coach and performance guru Eric Orton has spent a lifetime learning and thinking about running and about the limitless possibilities of the human body and mind. In The Cool Impossible, Orton shares his wealth of knowledge in an inspiring step-by-step guide that will open up a new world of achievement for runners of all levels of ability and experience.

The truth is: Athleticism is awareness.

That simple phrase is at the core of The Cool Impossible. Athleticism requires awareness of form, awareness of technique, and awareness of what we think (and don’t think). With this awareness comes the possibility of endless potential, progress, and mastery—and, ultimately, achievement that you never before would have thought possible.

Order links: Amazon | Barnes & Noble | Penguin | Indie Bound

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