Welcome to Eric Orton and The Cool Impossible!

Eric Orton has a passion for adventure and challenge. As a mountain runner, coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.

As a performance guru and world-renowned running coach based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally oversees the training of athletes, from recreational racers, competitive age groupers, to elite ultramarathoners.

As the coaching star and a featured character in Born To Run, Eric authored his first book, The Cool Impossible, as a way to help all runners wondering how to put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible by dreaming beyond fear and running beyond limits.

Eric's goal is to build a collective, global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.

If it seems impossible, it just might be worth doing!

JOIN THE TEAM TODAY - and Demand the Impossible!