Coaching. Running. Adventure.

Eric Orton has a passion for adventure and challenge.

As a mountain runner, world-renowned run coach, and author, Eric has spent a lifetime exploring human potential and the limitless possibilities of the body and mind.

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Based in the outdoor adventure paradise of Jackson Hole, Wyoming, Eric personally coaches athletes online around the World, from recreational racers, competitive age groupers, to elite ultra marathoners.  All abilities welcome.

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As the coaching star and a featured character in the worldwide best selling book Born To Run, Eric authored his first book, The Cool Impossible, as a way to help runners put it all together and become strong, fast, healthy runners who can challenge themselves to their own Cool Impossible goal and run beyond limits.

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Eric's goal is to build a global team of Cool Impossible runners who can interact as virtual training partners, supported by The Cool Impossible training methods, Mtn Running Academy, and the collective acheivements of the team.


If it seems impossible, it just might be worth doing!

JOIN THE 14,500+ MEMBER TEAM TODAY 

2019 Run Camps

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Framing things out as we head up the scramble to run Cody Peak. • Great video shoot with kyehalpin and @jhski. Thi… https://t.co/5JYy3QtjkH
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On The Run: Because of running, hump day is not a thing. Because of running, there is no need to look forward to th… https://t.co/twdJlBMWoZ
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The Tarahumara are good runners for many reasons. We know about their ball game they play, but a very subtle and ke… https://t.co/AYdJVYdHwi
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Beating The Rain • Mother Nature always serves up the best workout! • #ontherun #mothernature #photographyhttps://t.co/9ByGY9O6FD
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Max and Zack's final training run here in Jackson took up to the top of the gondola. We used this long 5 mile climb… https://t.co/RMXse0ECc9
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Great morning on the trails with Max and Zach. The twins are part of the North Idaho Jr Olympic Cross Country team… https://t.co/HwGPm2kOGo
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Running Wild in Jackson Hole: No better place to get your mountain running fix. 🏃‍♂️💪@jhski https://t.co/V7Y37bbXDn
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RT @jhski: Running wild in #jacksonhole with professional runner @BornToRunCoach. Find out why Jackson Hole is a running mecca here: https:…
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If your goals are in reach, then they are really just stepping stones for your real dreams in the distance. •… https://t.co/ZklwS932ZP
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RT @FreeToRunNGO: "I want to change the way of thinking in my community. I want to deliver the message that sports are not shameful and the…
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Vision Quest. • North Idaho Jr Olympic XC Team Camp. @ Schweitzer Mountain Resort https://t.co/tPnnI1DOke
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It was such an honor to get to run with @rowanphenry over the weekend at the North Idaho Jr Olympic XC Team Camp. -… https://t.co/bqblC0UPNu
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It was such an honor to get to run with rowanphenry over the weekend at the North Idaho Jr Olympic XC Team Camp. -… https://t.co/3wz5kOo3SQ
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The Sunday morning climb for the North Idaho Jr. Olympic XC Team. • These kids are amazing. Their top turn around c… https://t.co/328BJW4wWJ
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Look out, the North Idaho Jr Olympic XC Team is getting stronger and faster. And, having a blast. • Being Elite is… https://t.co/eCETSbR39o
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Look out, the North Idaho Jr Olympic XC Team is getting stronger and faster. And, having a blast. • Being Elite is… https://t.co/8uhZR5wgQu
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And, there're off. 60 min out and back with the North Idaho Jr. Olympic XC Team. • Time for dinner and then keynote… https://t.co/dmyw5w0uaU
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And, there're off. 60 min out and back with the North Idaho Jr. Olympic XC Team. • Time for dinner and then keynote… https://t.co/KZLIfzWW75
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The Cool Impossible by Eric Orton

The Cool Impossible: Run Beyond Limits

 
“this is by far one of the best training books of the past decade.” - Competitor Magazine

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