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Looking more at an online angle, how about scheduled online Q&As? Easy to promote and good to pitch to runners who aren't already members of the site...
It could work through either something like the chatroom on here, or maybe even an open video Google Hangout? Hangouts are very popular with other online communities, so should help to get more people involved?
This is all great - keep it coming. But, lets direct ideas right now to online/virtual concepts that can empower daily. There is a lot of this we can implement online to reach the world.
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The Cool Impossible: Run Beyond Limits
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