B2R Shoe Launch is HERE!

Dear Running with Eric Tribe -

I’m writing with exciting news about a project I’ve been working on for the last year and a half.

You guys all know my philosophy that the best runners are the best athletes. To that end, my training has always been about more than miles - I teach that ultimate running is training, technique and proper nutrition, resulting in an all-around athlete who is a natural runner.

However, as people have discovered the benefits of natural running and shoe companies have rushed to provide them with minimalist shoes, the result has been a lot of unhappy and sometimes injured customers. No one has taken a coach’s perspective and shown people how to make the transition.

So I am. I’ve been leading a team that’s developed a comprehensive system of Footwear, Strength Training, and Nutrition, called B2R, as in Born 2 Run. Like all my coaching, the B2R system is dedicated to the proposition that with the proper run training and footwear, everyone can boost their performance and experience the joy of running. Our approach is natural and holistic, designed to give runners the tools they need to run strong and healthy and to reach and exceed their goals.

The B2R program starts with Strength Training, a three-level system of specific foot, ankle, leg and core exercises that promote strength integrity and better running economy – feet first! Using balance poles, B2R-designed slant and wobble boards and a training DVD, you’ll gain a serious performance advantage, no matter what your level.

The first of the shoe models has arrived: the B2R Performance Road Shoe. To create it, I dragged the team through countless prototypes and testing sessions and the final result is like nothing else out there. At 6.9 ounces with a functional split-toe design and a 0mm drop from heel to toe, it’s perfect for minimalist-shoe runners, as well as those making the transition. I’ve put in a lot of miles in this shoe and I can tell you it is a game changer. This fall, we’ll bring in a trail shoe with a similar design, to be followed by a training shoe and a more rugged version of the trail shoe for mountain runners.

Our initial production run has arrived, along with all the Strength Training products and Verde Go natural drink. Before we tell the general running public, B2R wants to offer a VIP launch to everyone from Running With Eric, giving you the chance to have the first crack at them.

Check it all out by heading over to: www.born2run.com

I would like to really thank all of you who have shown great support, enthusiasm and patience for this project. The day has come and this VIP launch is for you!

Thank you - E

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Comment by Eric Orton on November 16, 2012 at 11:03am: Denalee - here is a great write up and review on the B2R shoe to answer your questions

http://minimalistrunningshoes.org/born-2-run-road-review

http://birthdayshoes.com/an-interview-with-coach-eric-orton-of-born...

Comment by Denalee Chapman on November 16, 2012 at 9:19am: Why the single big toe rather than all 5 toes being separated? Except for the distinction of the single toe, how similar/different is this design than Vibram FF?

Comment by Glenn Weber on November 2, 2012 at 5:24pm: My B2Rs are on there way...can't wait to run in them...

Comment by Maranui AITAMAI on August 28, 2012 at 3:02pm: HEllo from Tahiti, French Polynesia. :)
I run in the B2R Road shoes for 2 weeks now. It's a really good pair of shoes.
I love the split-toe design and feeling.
After several years in Nike free, then one year in Fivefinger KSO, New Balance MT10, MT110 and Minimus Zero Road, I was accustomed with low & 0mm drop.
In the B2R road shoes, my calfs are a little bit on fire again.
So I guess, the split-toe design activate my muscles differently (and more naturally).
I can not wait for the trail version!
Good jod, thanks Eric! :D

Comment by brendan wild on August 28, 2012 at 4:02am: Hi Eric,

Any chance of getting a pair shipped down under, I'd love to try them out. They look pretty different to other shoes in my collection, I'd like to see how the separate big toe feels and affects things. Let me know if you can ship them to Oz. How're are people finding them? comments please:)

cheers brendan wild

Comment by Anthony Howden on August 20, 2012 at 6:35pm: Eric; When do you think you will be able to start selling the shoes to us poor unfortunates not living in the US. Cant wait to try them out....

Comment by Dale Nichols on August 16, 2012 at 8:30am: Eric; I'm told it is from the July issue of Red Bull Magazine. Cheers.

Comment by Mark Lofquist on August 15, 2012 at 11:05am: just a first look: http://paleorunners.blogspot.com/2012/08/b2r-shoes-yay-first-look.html

((i passed 100miles total in the shoes so far - don't want to wear anything else. and that's saying something, because i own them all!))

Comment by Don Moore on August 10, 2012 at 5:25pm: The B2R feels great without socks; best I have ever experienced out of the box. The amount of cushion is just right for the roads around here. Last of all, the bright green color is matching the vibe coming off the TV from the Olympics. Great color choice!