Dear Running with Eric Tribe -
I’m writing with exciting news about a project I’ve been working on for the last year and a half.
You guys all know my philosophy that the best runners are the best athletes. To that end, my training has always been about more than miles - I teach that ultimate running is training, technique and proper nutrition, resulting in an all-around athlete who is a natural runner.
However, as people have discovered the benefits of natural running and shoe companies have rushed to provide them with minimalist shoes, the result has been a lot of unhappy and sometimes injured customers. No one has taken a coach’s perspective and shown people how to make the transition.
So I am. I’ve been leading a team that’s developed a comprehensive system of Footwear, Strength Training, and Nutrition, called B2R, as in Born 2 Run. Like all my coaching, the B2R system is dedicated to the proposition that with the proper run training and footwear, everyone can boost their performance and experience the joy of running. Our approach is natural and holistic, designed to give runners the tools they need to run strong and healthy and to reach and exceed their goals.
The B2R program starts with Strength Training, a three-level system of specific foot, ankle, leg and core exercises that promote strength integrity and better running economy – feet first! Using balance poles, B2R-designed slant and wobble boards and a training DVD, you’ll gain a serious performance advantage, no matter what your level.
The first of the shoe models has arrived: the B2R Performance Road Shoe. To create it, I dragged the team through countless prototypes and testing sessions and the final result is like nothing else out there. At 6.9 ounces with a functional split-toe design and a 0mm drop from heel to toe, it’s perfect for minimalist-shoe runners, as well as those making the transition. I’ve put in a lot of miles in this shoe and I can tell you it is a game changer. This fall, we’ll bring in a trail shoe with a similar design, to be followed by a training shoe and a more rugged version of the trail shoe for mountain runners.
Our initial production run has arrived, along with all the Strength Training products and Verde Go natural drink. Before we tell the general running public, B2R wants to offer a VIP launch to everyone from Running With Eric, giving you the chance to have the first crack at them.
Check it all out by heading over to: www.born2run.com
I would like to really thank all of you who have shown great support, enthusiasm and patience for this project. The day has come and this VIP launch is for you!
Thank you - E