Eric Orton has not received any gifts yet
Coaches are always faced with choices. You can take the familiar route and do what you have always done, following the crowd and yielding to conventional wisdom. It’s easy, and there’s no risk involved—unless you consider long-term stagnation a risk.
My approach to endurance run training is a bit different. I use conventional wisdom as a starting point and proceed from there to develop innovative training programs for runners who want to turn their potential into desired results.
But my approach to training is more than just change for the sake of change. Being innovative keeps me alert and involved with the latest research and applications of scientific training principles.
For me, the goal is to develop complete athletes, ready to perform up to their potential and exceed their expectations. My approach to training has been featured in the New York Times best seller Born To Run, Men’s Health, Esquire, Men’s Journal and Ski Magazine; specific workouts have been featured on ESPN’s Cold Pizza.
As the former Director of Fitness at the University of Colorado Health Sciences Center, I’m a certified Functional Training Specialist, a Certified Sports Hypnotist, and hold coaching certifications from both USA Triathlon and USA Cycling.
Here is a great podcast conducted by Bob Babbitt of The Competitor's Radio Show
“The Cool Impossible is by far one of the best training books of the past decade.” - Competitor Magazine